Instead of launching big campaigns all at once and hoping that they’ll work, perhaps we can take a page out of the lean start up playbook.
Let’s launch small campaigns based on that one idea. And instead of one, let’s launch a handful. If we’re worth our salt, at least one of these campaigns will work. At least one of them will stick and be something we can then put a big budget behind. This means we do some more work upfront with smaller budgets before taking a big bet with a big budget
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Sounds like you’re proposing “Agile Campaign Development.” I think you’re spot on, Daniel. If Agile makes sense for product development, it should for campaign dev too. Agile sales, agile BD, agile campaigns… let’s move quickly and see if there’s any there there before fretting over the details.