This blog was born out of the Social Media Strategies Conference I attended in September of 2009. During one of the panels, a speaker had mentioned that often times people took a cursory attitude towards social media. “Oh yeah, let’s go sprinkle some of this social media pixie dust on it.”
Other panelists kept coming back to that phrase, and even speakers hours later kept mentioning it. I could have started a drinking game with it.
The phrase had something to it, no doubt. So the next day I decided to start up this blog. Though the truth is, there is no pixie dust. Just hard work, and sometimes a bit of luck. I’m here to help you work smart.
I work at a wonderful little start up called SlideShare. Lately I’ve specialized in launching social media campaigns on SlideShare, including big brands such as Adobe and Microsoft. I’m always on the look out for that magical umph that makes all the difference. I’m here to share things I’ve learned that work well (and a few things I’ve learned not to do at all).
What I believe about Marketing
I look at marketing holistically, where everything integrated and interrelated. I don’t think marketing components can be optimized separately. Everything should work cohesively. A change in price often changes the promotions being run, a change in the product can call for a change in distribution and retailers. A change anywhere can cause a change everywhere. Poorly executed, a marketing campaign is a slipshod gadget with weird pieces sticking out of it, held together only by the sheer force of duct tape. Executed properly, it is a seamless and organic entity that entices, excites and even educates consumers. I fear there are too many companies armed with rolls of metallic tape trying to hold their customers hostage.